SUBIC BAY

“Subic has great potential for int’l films” – Dir. Alabado, DOT IV-B
Sep 22, 2025

Subic Bay Freeport—The country’s premier Freeport was affirmed “almost Hollywood-ready” during the 1st Sustainable Tourism Appreciation and Recognition (STAR) Awards night last September 11, 2025.

Department of Tourism Director Roberto Alabado III of the Office of Film and Sports Tourism and concurrent Region IV-B Director said that film production is not just about the beauty of the location. It also entails amenities and facilities that go with it.

“Subic has almost everything that is needed by a film production. Region 3 has a very big potential for Hollywood films, K-pop and soon Bollywood, which is a much bigger industry,” Alabado said during his inspirational speech.

He added that his office recently facilitated the filming of an A-list movie showcasing the sights and sounds, culture and destinations of the Philippines, which will have its premiere in Hollywood next year.

He emphasized that the film has the power to entice people to travel and see the film location in reality.

Meanwhile, eight tourism stakeholders in Central Luzon were recognized for their sustainable practices that are geared toward a greener future.

“The honorees we celebrate tonight have embraced the challenge of balancing development with responsibility, and progress with preservation. They are the trailblazers who remind us that sustainability is truly pragmatic, where decisions made on the ground, partnerships built with care, and actions that ripple across generations,” said Dr. Richard Daenos, Department of Tourism-Region 3 Director.

SBMA Tourism Department manager Mary Jamelle Camba shared that the 1st Sustainable Tourism Appreciation and Recognition (STAR) awards was created to celebrate and honor outstanding tourism establishments, organizations, and destinations in Central Luzon that are leading the way in sustainability.

Sustainable Sanctuary award celebrates recreation, health and wellness facilities that integrate eco-friendly operations, resource management and mindful guest experiences, and was awarded to ACEA Subic Beach Resort.

Salt of Sustainability award honors food and beverage establishments that elevate dining through sustainable practices by sourcing local, organic and ethically produced ingredients. These culinary leaders remind us that what we eat not only nourishes our bodies, but also sustain our farmers, our communities and our planet. The award was given to The Nest by the Sea of Subic Bay Freeport Zone.

Bridges of Change award recognizes tourism establishments whose corporate social responsibility programs create lasting positive impacts for local communities. These change-makers prove that empowering people build stronger, more resilient and more meaningful tourism for all. The award was given to The Lighthouse Marina Resort of Subic Bay Freeport Zone.

Resilient Destination award honors destinations and establishments that lead the way in climate resilience, disaster preparedness and risk reduction. These proactive leaders ensure the safety of visitors and communities, protect natural and cultural treasures, and keep tourism thriving despite challenges. The award was given to Municipal Tourism Office-LGU Guimba, Nueva Ecija.

Path to Purpose award honors tourism establishments that have overcome challenges, embraced innovations, and made remarkable progress in adopting responsible practices. Their stories remind us that the world of sustainability is not always easy, but it is always worthwhile. And it paves the way for others to follow. The award was given to Emerald Manor Hotel of Subic Bay Freeport Zone.

Green Stay Excellence award honors hotels, resorts, and lodging facilities that showcase outstanding commitment to environmental sustainability. These leaders have integrated green practices into their operations, proving that comfort and care for the environment can go hand in hand. The award was given to Mimosa Cityscapes, Inc. of Clark Freeport Zone.

Community-based Tourism Legacy award honors establishments that engage and empower local communities through inclusive and sustainable tourism initiatives. These trailblazers uplift their host communities while delivering meaningful visitor experiences, ensuring tourism benefits both people and places. The award was given to Balangay Apuy Community Tourguides of Malolos, Bulacan.

Green Tourism Champion award, the pinnacle recognition of the STAR awards, honors a tourism establishment that demonstrates exceptional leadership, innovation and unwavering commitment to sustainable tourism practices. These champions not only integrate sustainability into their operations, they also influence entire communities and industries to embrace a greener, more responsible future. The award was given to Pulong Kabyawan Agricultural Farm of Pulilan, Bulacan.

“From protecting natural sanctuaries, celebrating culture, and empowering communities, to driving innovation, resilience and excellence in tourism services, these categories honor the full spectrum of what it means to be a sustainable tourism champion,” Camba said.

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