SUBIC BAY

About Us

The SBMA Tourism Department, in support of the Agency's mission, seeks to provide quality service to visitors and tourists of the Subic Bay Freeport. Through its rigorous marketing and promotion efforts, as well as its continuous monitoring and regulation of all tourism-related establishments and events inside the Freeport, this department shall strive to ensure the satisfaction and loyalty of all those who come to this Freeport to experience firsthand the uniqueness of Subic Bay.

We are committed to effectively and efficiently:

• Transcend challenges and expectations;
• Organize events/ activities;
• Utilize and maximize resources;
• Respond promptly to customers' expectations;
• Serve beyond borders

MISSION

By 2030, the Subic Bay Freeport shall be known as a green tourism destination and a unique playground for MICE, sports and eco-tourism activities in Asia.

VISION

The Tourism Group is the driving force that shall manage, promote, regulate and develop sustainable tourism activities that will bring in tourists, revenues and employment within the Subic Bay Freeport area and its environs.

MANDATE

Tourism Group’s mandate is to bring in tourists through events, tours, and MICE.

Our Functions

• Stimulate the development of overall tourism products in Subic Bay Freeport by professionalizing tourism services and implementing tourism plans
• Monitor and regulate tourism-related industries
• Market and promote the Subic Bay Freeport and its environs as one destination through niche marketing
• Develop work programs and activities to generate tourists / visitors arrivals in the zone
• Set the direction and objectives of Freeport tourism-related establishments based on the long-term plans of the Subic Bay Metropolitan Authority