SUBIC BAY

About Us

The Media Production Department (MPD) of the Subic Bay Metropolitan Authority (SBMA) is responsible for creating timely, relevant, and accurate news and information materials that support the Agency’s public information efforts. It plays an important role in promoting a positive image of SBMA and in ensuring dynamic communication of products and services that align with the Agency’s policies and standards.

Guided by its commitment to excellence, the Department implements a Quality Management System to better serve SBMA offices, clients, and partners in fulfilling its role in public information and communication.

MISSION

The Media Production Department is committed to delivering clear, accurate, timely, and relevant news and information through traditional and modern media platforms and supports the SBMA’s mission of creating economic opportunities, promoting employment, and advancing sustainable development for all stakeholders.

VISION

The Media Production Department aims to be a well-organized and well-equipped team that consistently produces high-quality news and media for the Subic Bay Freeport Zone. It supports SBMA’s goal of a sustainable, competitive green port city and wants to be recognized as a leading Freeport media organization in the Philippines and Southeast Asia.

Objectives

• Ensure that all media production activities are gender-responsive, environmentally responsible, and compliant with safety and health standards, while delivering quality and satisfactory public service;
• Improve efficiency in producing accurate, timely, and relevant news and information across print, online, broadcast, and other media platforms each year;
• Strengthen its role as a trusted and effective source of news and information, ensuring wide and accessible dissemination to all stakeholders in the Subic Bay Freeport Zone and nearby communities;
• Continuously enhance content quality and production outputs in support of transparent governance, stakeholder engagement, and SBMA’s development and investment promotion goals.

Our Functions

• Develops and implements effective news and information programs for SBMA across print, online, broadcast, and audio-visual platforms, in support of the Agency’s vision and goals;
• Provides editorial, photography, video production, technical, and research services for various communication materials such as multimedia presentations, AVPs, promotional campaigns, speeches, and other media requirements;
• Designs and implements media monitoring and public feedback systems that help improve communication strategies;
• Manages and operates the SBMA 89.5 FM My Subic Bay radio station, ensuring balanced, community-focused programming and effective outreach to target audiences;
• Maintains and continuously improves the quality of its services, procedures, and Citizens’ Charter in support of transparency, efficiency, and reduced red tape;
• Helps generate revenue and media value for the agency through the effective use of its media platforms and communication services.