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Departments > Public Relations Department

Bldg. 255, Waterfront Road, Central Business District, Subic Bay Freeport Zone

Tel. No.: +6347.252.4278 / 4338 / 4375 / 4279
Telefax: +6347.252.4000 to 4002

Armina Belleza C. Llamas

Armina Belleza C. Llamas

Department Head


About Us

The Public Relations Department has two (2) basic mandates - community assistance, and media and institutional relations. The PRD handles the Agency's media and institutional relations, which include but are not limited to the following:

  • Local government units in communities within and contiguous to Subic Bay Freeport
  • Business and locator groups
  • National government agencies
  • Non-government organizations
  • The media

It also handles the implementation of the Agency’s corporate social responsibility programs and activities for community stakeholders who may be affected by the developments and projects within and around the Freeport.


To carry out proactive and effective planning, management, and implementation of the SBMA's public relations strategies, corporate social responsibility projects, and community development programs, which aim to enhance, promote and protect the image of the institution and the Freeport Zone, while helping surrounding communities cope with developments geared towards becoming East Asia's premiere self-sustaining tourism, industrial, commercial, financial, and investment hub.


The Public Relations Department shall be a catalyst in propelling Subic Bay Freeport toward becoming a globally competitive tourism and investment center, in synergy with stakeholder communities around the Freeport.


  • To maintain the positive image of the Freeport in the media and its publics;
  • To build, enhance and sustain harmonious working relationships with Freeport stakeholders
  • Community Assistance

    As developments in the Freeport continue to accelerate, and communities within and around the Zone experience the effects brought about by economic growth, the SBMA recognizes the need to act on the social impacts brought about by all these developments. In response, the SBMA embarks on various community projects to help augment the livelihood and sources of income of affected families. To ensure the success of these projects, the PRD is tasked to perform the following duties and responsibilities:

    • Plan, manage and implement the agency's social development programs for the Indigenous People of Sitios Pastolan and Kanawan, Bataan, and Olongapo City, fisherfolks, refuse pickers, displaced residents of Sitio Nagyantok, Subic, Zambales, and communities which will be affected by future developments in the Freeport;
    • Facilitate and/or initiate community/consultation meetings with community leaders relative to developments in their respective localities and in areas that are part of the ancestral domain of indigenous groups;
    • Gather and process data as basis for future community projects;
    • Evaluate possible social impacts of future and ongoing developments in areas that are part of the IP's ancestral domain;
    • Undertake community projects aimed at strengthening the community's financial capabilities; and
    • Act as liaison between the SBMA and the community on matters relative to their social needs and requirements.
  • Institutional and media relations
    • Plan and facilitate projects/activities to strengthen linkages with the media and stakeholder communities
    • Establish and maintain linkages with local, national and international media as well as government agencies, non-government agencies, and private entities which could help in the promotion of the Freeport as a premiere maritime, logistics and eco-tourism hub

Subic Bay Metropolitan Authority. All Rights Reserved. Bldg. 229 Waterfront Road, Subic Bay Freeport Zone, Philippines.

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